Sub Text

If you’re not used to writing, doing your own copywriting may seem a little like doing your own dentistry. However, there’s nothing mystical about writing copy – all good copy is based on sound psychology and common sense. Anyone can write copy. Yes, even you. Writing your own copy at least some of the time [...]

As it turns out, blocks are the ideal tool for use ion implementing user interfaces where we have a defined graphic that signifies a button and pressing that button would result in a pre-set series of processes. A simple button definition can be: bPlay = Button.new(?Play?) bPause = Button.new(?Pause?) # so on and so forth?? [...]

Definition essays are pieces of writing that’s used to detail and clarify the meaning of a subject for the reader. Not only that, the writer’s apparent meaning of the subject and other terms or relevant information about the subject should also be included in the essay. At first glance, it might look easier to compose [...]

Self defense techniques come in a staggering variety of forms. Self defense instructors teach movements designed to cripple, scare away, and incapacitate potential foes. Self defense techniques can even be learned by DVD. But the most important self defense techniques have nothing to do with sensei, military training, or pepper spray. In reality, the most [...]

In life, first impressions are vital. Most people cannot help but make a snap judgement in the first few seconds of meeting someone. In online dating, the effect is amplified because it is so easy to dismiss a dating profile which doesn’t grab your attention (or one which grabs it in the wrong way!) While [...]

Smart, the fun brand that as produced the fortwo and other such tiny little eco-friendly cars, has decided that the time has come to get creative. Many people would argue that their cars are already pretty ‘out there’ in terms of design, style and concept ‘ but apparently creating cars that could fit in a [...]

I like to tell new guys I work with to imagine all men and women have two separate brains competing for your attention. One mind is logical and the other is emotional. If I had to guess, I’d say on average women have a 35/65 split and men the opposite. The behavior of humans is [...]